Language guidelines
Every word we use to represent Intelligent Email — every landing page, email, and social media post — impacts our brand. Consistent use of language helps us build trust and connect with our customers.
About statement
The about statement is a short, straightforward, and memorable answer to a common question: “what do you do?” Use it for a quick introduction.
Transform emails into actionable insights for better business decisions.
Elevator pitch
The elevator pitch is meant to start a conversation. It’s a memorable introduction to our brand — what we do, why we do it, and why it matters.
Your company’s emails hold the key to better business decisions. We use AI to inspect and analyze every email in your organization, unlocking data and trends on a scale never before possible. Track customer and employee satisfaction, monitor for effective communication, and uncover the insights hidden in your team’s inboxes.
Headlines
A headline starts a conversation. But a good headline doesn’t finish one. Use these to get a reader’s attention and encourage them to read more.
The answers are in your email.
Turn emails into data you can use
Unlock the insights in your email
See the data buried in your company’s inboxes
Email isn’t going away
Mechanics
Artificial intelligence
Capitalize both letters in AI, an abbreviation for artificial intelligence. Do not capitalize either word when you use the full phrase.
Proper nouns
When possible, avoid creating proper nouns, or nouns that are always capitalized. When the use of a common noun — like seat, manager, or scan — is unlikely to cause confusion, the word does not need to be capitalized.
Some words could be used descriptively or to refer to unique aspects of the platform. Capitalize these proper nouns when used to refer to a specific feature or plan. Do not capitalize references that do not use the proper noun alone.
Yes: Dashboard
Yes: interactive analytics dashboard
No: Interactive Analytics Dashboard
Proper nouns
- Dashboard
- Basic, Premium, Enterprise
Examples of common nouns
- Active seat
- Analytics user
- Sales
- Manager
- AI scan
Job titles
Capitalize job titles only when used directly before the employee’s name.
Yes: Read the latest updates from Founder Chad Miller
Yes: Read the latest updates from Chad Miller, our founder
Yes: Our users include executives, sales managers, and directors
No: Read the latest updates from founder Chad Miller
No: Read the latest updates from Chad Miller, our Founder
No: Our users include Executives, Sales Managers, and Directors